GPU prices are still far above where these cards launched. A Digital Citizen check of new listings at Newegg on October 3, 2026 found the GeForce RTX 5060 Ti 16GB at $799.99 against a $429 launch price, and even the least inflated card in the sample, the Radeon RX 9070 XT, sat 34 percent over its $599 MSRP.
The Newegg Numbers
Digital Citizen looked at the cheapest new listing for five current cards, comparing each with its launch MSRP:
- GeForce RTX 5060 Ti 16GB: $799.99 against $429, which is 86% above MSRP.
- GeForce RTX 5070: $869.99 against $549, which is 58% above.
- GeForce RTX 5070 Ti: $1,169.99 against $749, which is 56% above.
- GeForce RTX 5080: $1,679.99 against $999, which is 68% above.
- Radeon RX 9070 XT: $799.99 against $599, which is 34% above.
The RTX 5080 has the biggest gap in dollars, about $681 over its launch price, while the cheaper cards show the biggest gaps in percentage terms.
MSRP, or manufacturer's suggested retail price, is the launch price a company recommends for a product. It is a reference point rather than a price cap, so retailers and board partners can charge more or less than it. When a card sells 86 percent above MSRP, as the RTX 5060 Ti 16GB did in this check, a buyer pays $370.99 more than the launch price for the same GPU. Digital Citizen read the cheapest new listing on Newegg's product pages and left out refurbished and open-box units, so the figures show what a shopper at that one retailer would have paid on that one day, not what every seller charges.
How Much to Trust One Snapshot
Treat these figures as a data point, not a market average. The article itself says the five prices come from one retailer on one day. Other stores may be cheaper, and our October 2 report on AMD's RX 9000 price cuts covered retailers where the RX 9070 GRE had fallen to $499 and the RX 9070 to about $519. The two reports cover different cards and different stores, so both can be accurate at once.
Why Prices Are Where They Are
Digital Citizen does not tie these particular prices to a single cause. Earlier reporting points to the memory shortage. TweakTown, citing Tom's Hardware data, reported that the Newegg median price for the RTX 5060 Ti 16GB rose from $569.99 in June to $804.99 in August and attributed the jump to the memory crisis. Digital Citizen adds that NVIDIA raised the DGX Spark Founders Edition MSRP from $3,999 to $4,699 in February 2026, citing industry-wide memory supply constraints. That is a different product, but it shows the same pressure at work.
The same article mentions reports that card prices are up as much as 40 percent over three months, with another increase expected in the fourth quarter. It says that figure comes from price-tracker data it could not verify, so treat it as unconfirmed. It also notes that no revised suggested price has been published for any current desktop graphics card.
What to Do If You Are Buying Now
Compare more than one retailer before paying a listed price, and look at the whole range of cards rather than one model. Our RTX 5070 buyer's guide and RX 9070 XT buyer's guide lay out what each card offers, and the GPU deals roundup tracks current listings. If prices push a whole tier out of reach, the Best Gaming Hardware in 2026 hub explains how much of a budget the graphics card should take. Prices change without notice, so check live listings before you buy.
Sources: Digital Citizen — NVIDIA and AMD GPUs Sell for Up to 86% Above Their Launch MSRPs at Newegg, TweakTown — GeForce RTX 5060 Ti 16GB pricing hits $800 in the US as memory crisis takes hold
